Course Information

Course Code:
Course Number:
Code Course Name Language Type
ISL 353E Marketing English Compulsory
Local Credits ECTS Theoretical Tutorial Laboratory
3 6 3 0 0
Course Prerequisites and Class Restriction
Prerequisites ISL 233 MIN DD
or ISL 233E MIN DD
or EKO 201 MIN DD
or EKO 201E MIN DD
Class Restriction None
Course Description
This introductory course is designed to introduce the basic concepts of marketing which will enlarge the students’ understanding of different market structures and the forces operating in these markets. As the market forces are very dynamic, the companies in this dynamic environment must find solutions and design strategies in order to survive in the marketplace. The principles of these strategies are the main topics of this course.