| Code |
Course Name |
Language |
Type |
| ISL 353E |
Marketing |
English |
Compulsory /
Elective |
| Local Credits |
ECTS |
Theoretical |
Tutorial |
Laboratory |
| 3 |
5.5 |
3 |
0 |
0 |
| Course Prerequisites and Class Restriction |
| Prerequisites |
ISL 233 MIN DD
or ISL 233E MIN DD
or EKO 201 MIN DD
or EKO 201E MIN DD
or (ECN 101E MIN DD
and ECN 102E MIN DD)
or (ECN 105E MIN DD
and ECN 102E MIN DD)
|
| Class Restriction |
None |
| Course Description |
| This introductory course is designed to introduce the basic concepts of marketing which will enlarge the students’ understanding
of different market structures and the forces operating in these markets. As the market forces are very dynamic, the companies
in this dynamic environment must find solutions and design strategies in order to survive in the marketplace. The principles of
these strategies are the main topics of this course. |
|
