Course Information

Code	Course Name	Language	Type
END 433E	Marketing Management	English	Elective

Local Credits	ECTS	Theoretical	Tutorial	Laboratory
3	4	3	0	0

Course Prerequisites and Class Restriction
Prerequisites	None
Class Restriction	None

Course Description

To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.

Phone

+90 212 365 78 00-99 (100 line)

Fax

+90 212 285 29 09

İTÜ Ayazağa Campus

Registrar's Office
34469 Maslak - İstanbul

Registrar's Office

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Registrar's Office

Clarification Text

Registrar's Office

ogrenciisleri@itu.edu.tr

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