| Code |
Course Name |
Language |
Type |
| BUS 311 |
Marketing Research |
English |
Compulsory |
| Local Credits |
ECTS |
Theoretical |
Tutorial |
Laboratory |
| 3 |
|
3 |
0 |
0 |
| Course Prerequisites and Class Restriction |
| Prerequisites |
BUS 210 MIN DD
|
| Class Restriction |
None |
| Course Description |
| As a result of many recent advances in communication technologies and rapid changes in the business world force decision-
makers to read market conditions and consumer behavior more quickly, efficient and correctly. In this respect, it is very crucial
for managers to learn and understand major aspects of marketing research process in order to gather, analyse and interpret
market data faster and in a scientific and ethical manner. Accordingly, this course aims to equip students with marketing
research approaches and corresponding data collection and analysis techniques in order to use marketing research as a tool for
future marketing practices that they will be engaged in. |
|
